"Nothing really happened. We're just working on this ad. A ketchup thing. It's stupid. Ketchup shouldn't upset anyone. Everyone was pitching ideas, and you know how ketchup is, it's one of those things where people want the ads to be happy. Summertime, kids at camp, family vacations, that kind of bullshit. Which I'm not actually sure anyone does, but that's what the ketchup guys want in their ads. Happiness. Family values. Nothing dark. I kind of like the dark ads, but I can do the light ones, too. It shouldn't have been a problem."

Except, from the way he stares at the ceiling and then suddenly slumps down into a cross legged, slouchy position on the floor, something obviously had gone wrong. He's talking fast, aware of how ridiculous he sounds, wanting to get all of this out before Ned has the regelation that he's crazy and leaves the closet, leaving him alone with his thoughts.

"But then we started talking about what the ad should be, and people started talking about their first memories, and they all have something, even if the memories aren't that detailed. Something from when they're two or three, something they can spin out into a good story about fucking ketchup. And then they wanted me to talk about mine, because I'm supposed to be the genius, or whatever, but I couldn't think of anything. Nothing at all. Big blank spot."