That's actually the basis of the ad, basically. It doesn't even show the ketchup. It just assumes that people already want it, they just have to be reminded which brand to buy. And c'mon, nobody buys any brand besides Heinz, anyway. I mean, there's Hunt's, but nobody cares about them.

[Why are you smiling so much, man? It's making him paranoid again. And he may not be pacing, but he's still kind of... shaking with nervous energy. Ever so slightly.]