"It doesn't sound trite," Ned responds quietly, head ducked a little against the cold wind that is blowing towards them. It's clear just from hearing Ginsberg speak that he loves his job and is very passionate about it. This isn't polite small talk, explaining his career because it's the expected thing. It's different.

"I know how that feels. Not with advertising, but, uh, with pies." He's proud of what he does, but he's not sure it would seem all that impressive to a guy who does commercials for fancy foreign cars and airlines. It all sounds very glamorous, and Ned would be more intimidated if he had known about all that first, before he saw Ginsberg with pie all over his face.

"So what's the most provocative ad you ever did?"